ConvertKit vs Drift
Which one should you choose? Here's how they compare.
| Feature | ConvertKit | Drift |
|---|---|---|
| Rating | ★ 4.3 | ★ 4.1 |
| Pricing | $9/mo | Custom |
| Type | freemium | paid |
| Company | ConvertKit | Drift |
| Founded | 2013 | 2014 |
ConvertKit Features
- •Email sequences
- •Landing pages
- •Automation
- •Commerce
Drift Features
- •Live chat
- •AI bot
- •Meeting booking
ConvertKit Pros
- ✓Creator focused
- ✓Easy to use
- ✓Good deliverability
ConvertKit Cons
- ✗Limited templates
- ✗Can be expensive
- ✗Basic analytics
Drift Pros
- ✓Good for sales
- ✓AI qualification
- ✓Revenue focused
Drift Cons
- ✗Very expensive
- ✗Complex
- ✗Enterprise focused
The Verdict
ConvertKit (by ConvertKit, founded 2013) and Drift (by Drift, founded 2014) both compete in the marketing space, but they serve slightly different needs. Both tools offer 4 core features, but their strengths differ. ConvertKit excels at email sequences, whereas Drift puts more emphasis on ai bot. However, ConvertKit has a distinct advantage for Email marketing and Newsletters. On the other hand, Drift is better suited for Sales qualification and Lead routing. ConvertKit is particularly popular among Creators and Bloggers, while Drift tends to attract B2B sales teams and Revenue teams. ConvertKit costs $9/mo (freemium), while Drift is priced at Custom (paid). Choose based on which pricing model aligns better with your budget. No tool is perfect. ConvertKit's main limitation is limited templates, which might be a dealbreaker for some workflows. Meanwhile, Drift's biggest drawback is very expensive. We recommend ConvertKit as the stronger overall choice (4.3 vs 4.1). It pulls ahead with stronger email sequences capabilities. However, if your workflow centers on live chat, Drift remains a highly capable alternative.
- • You prioritize email sequences
- • You prioritize landing pages
- • You prioritize live chat
- • You prioritize ai bot