Drift vs Zendesk

Drift and Zendesk are two of the most popular tools in the marketing category, but they take different approaches to solving the same problems. Drift, developed by Drift (founded 2014), is described as "revenue acceleration platform with conversational ai.". Meanwhile, Zendesk by Zendesk (founded 2007) "customer service platform with ai-powered support.". In terms of overall user satisfaction, Zendesk edges ahead with a rating of 4.2/5.0, compared to Drift's 4.1/5.0 — a difference of 0.1 points. Zendesk's strongest advantages include comprehensive, scalable, while Drift is praised for good for sales. Neither tool is perfect: Drift's main drawbacks include very expensive, complex, while Zendesk users typically cite can be expensive as its biggest limitation. However, Drift has an edge in sales qualification, which might be the tiebreaker if that's important to you. In terms of target audience, Drift is particularly popular among b2b sales teams and revenue teams, while Zendesk tends to attract support teams and enterprises. Our verdict: Zendesk holds a slight edge, but the gap is narrow enough that both tools are worth trying. Start with the free tier of each and see which fits your workflow better.