Intercom vs Drift

Intercom and Drift are two of the most popular tools in the marketing category, but they take different approaches to solving the same problems. Intercom, developed by Intercom (founded 2011), is described as "customer messaging platform with ai chatbot.". Meanwhile, Drift by Drift (founded 2014) "revenue acceleration platform with conversational ai.". In terms of overall user satisfaction, Intercom edges ahead with a rating of 4.3/5.0, compared to Drift's 4.1/5.0 — a difference of 0.2 points. Intercom's strongest advantages include comprehensive, good ai, while Drift is praised for good for sales. Neither tool is perfect: Intercom's main drawbacks include expensive, complex, while Drift users typically cite very expensive as its biggest limitation. However, Intercom has an edge in customer support, which might be the tiebreaker if that's important to you. In terms of target audience, Intercom is particularly popular among saas companies and support teams, while Drift tends to attract b2b sales teams and revenue teams. Our verdict: Intercom holds a slight edge, but the gap is narrow enough that both tools are worth trying. Start with the free tier of each and see which fits your workflow better.