InVideo vs Pictory
Which one should you choose? Here's how they compare.
| Feature | InVideo | Pictory |
|---|---|---|
| Rating | ★ 4.1 | ★ 4.1 |
| Pricing | $25/mo | $19-99/mo |
| Type | freemium | paid |
| Company | InVideo | Pictory |
| Founded | 2019 | 2020 |
InVideo Features
- •Templates
- •AI generation
- •Stock footage
- •Text-to-video
Pictory Features
- •Auto summarization
- •Short clip creation
- •Caption generation
- •Brand kit
InVideo Pros
- ✓Many templates
- ✓Easy to use
- ✓Good for social
InVideo Cons
- ✗Watermark free
- ✗Limited AI
- ✗Can be slow
Pictory Pros
- ✓Great for repurposing content
- ✓Automatic highlights
- ✓Easy workflow
Pictory Cons
- ✗No free tier
- ✗Limited creative control
- ✗Subscription only
The Verdict
InVideo (by InVideo, founded 2019) and Pictory (by Pictory, founded 2020) both compete in the video space, but they serve slightly different needs. Both tools offer 4 core features, but their strengths differ. InVideo excels at templates, whereas Pictory puts more emphasis on short clip creation. However, InVideo has a distinct advantage for Social media videos and Marketing. On the other hand, Pictory is better suited for Content repurposing and Short-form clips. InVideo is particularly popular among Marketers and Content creators, while Pictory tends to attract Content marketers and YouTubers. InVideo costs $25/mo (freemium), while Pictory is priced at $19-99/mo (paid). Choose based on which pricing model aligns better with your budget. No tool is perfect. InVideo's main limitation is watermark free, which might be a dealbreaker for some workflows. Meanwhile, Pictory's biggest drawback is no free tier. It's a tie. Both InVideo and Pictory share the same 4.1 rating. We suggest trying both and picking the one that fits your daily workflow better.
- • You prioritize templates
- • You prioritize ai generation
- • You prioritize auto summarization
- • You prioritize short clip creation