Mailchimp vs Brevo

Mailchimp and Brevo are two of the most popular tools in the marketing category, but they take different approaches to solving the same problems. Mailchimp, developed by Mailchimp (founded 2001), is described as "email marketing platform with ai-powered features.". Meanwhile, Brevo by Brevo (founded 2012) "all-in-one marketing platform for email, sms, chat, and crm with ai-powered automation.". In terms of overall user satisfaction, Mailchimp edges ahead with a rating of 4.2/5.0, compared to Brevo's 4.1/5.0 — a difference of 0.1 points. Mailchimp's strongest advantages include easy to use, good templates, while Brevo is praised for generous free tier. Neither tool is perfect: Mailchimp's main drawbacks include gets expensive, limited automation free, while Brevo users typically cite less brand recognition as its biggest limitation. Both tools excel at email marketing, so either choice will serve you well for these core use cases. However, Mailchimp has an edge in newsletters, which might be the tiebreaker if that's important to you. In terms of target audience, Mailchimp is particularly popular among small businesses and creators, while Brevo tends to attract small businesses and e-commerce. Our verdict: Mailchimp holds a slight edge, but the gap is narrow enough that both tools are worth trying. Start with the free tier of each and see which fits your workflow better.