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Tools/Mailchimp vs Zendesk

Mailchimp vs Zendesk

Which one should you choose? Here's how they compare.

FeatureMailchimpZendesk
Rating4.24.2
Pricing$13/mo$19/mo
Typefreemiumpaid
CompanyMailchimpZendesk
Founded20012007

Mailchimp Features

  • Email campaigns
  • Automation
  • AI content
  • Analytics

Zendesk Features

  • Ticketing
  • Live chat
  • AI answers
  • Knowledge base

Mailchimp Pros

  • Easy to use
  • Good templates
  • Free tier

Mailchimp Cons

  • Gets expensive
  • Limited automation free
  • Deliverability issues

Zendesk Pros

  • Comprehensive
  • Scalable
  • Good integrations

Zendesk Cons

  • Can be expensive
  • Complex setup
  • Learning curve

The Verdict

Mailchimp (by Mailchimp, founded 2001) and Zendesk (by Zendesk, founded 2007) both compete in the marketing space, but they serve slightly different needs. Both tools offer 4 core features, but their strengths differ. Mailchimp excels at email campaigns, whereas Zendesk puts more emphasis on live chat. However, Mailchimp has a distinct advantage for Email marketing and Newsletters. On the other hand, Zendesk is better suited for Customer support and Help desk. Mailchimp is particularly popular among Small businesses and Creators, while Zendesk tends to attract Support teams and Enterprises. Mailchimp costs $13/mo (freemium), while Zendesk is priced at $19/mo (paid). Choose based on which pricing model aligns better with your budget. No tool is perfect. Mailchimp's main limitation is gets expensive, which might be a dealbreaker for some workflows. Meanwhile, Zendesk's biggest drawback is can be expensive. It's a tie. Both Mailchimp and Zendesk share the same 4.2 rating. We suggest trying both and picking the one that fits your daily workflow better.

Choose Mailchimp if:
  • • You prioritize email campaigns
  • • You prioritize automation
Choose Zendesk if:
  • • You prioritize ticketing
  • • You prioritize live chat