Squarespace vs Looka
Which one should you choose? Here's how they compare.
| Feature | Squarespace | Looka |
|---|---|---|
| Rating | ★ 4.3 | ★ 4 |
| Pricing | $16-49/mo | $20 one-time |
| Type | paid | paid |
| Company | Squarespace | Looka |
| Founded | 2003 | 2016 |
Squarespace Features
- •Premium templates
- •E-commerce
- •Scheduling
- •Analytics
Looka Features
- •Logo generation
- •Brand kit
- •Social media
- •Business cards
Squarespace Pros
- ✓Beautiful templates
- ✓Great for portfolios
- ✓Reliable hosting
Squarespace Cons
- ✗Less flexible than competitors
- ✗No free tier
- ✗Limited third-party apps
Looka Pros
- ✓Fast logo creation
- ✓Affordable
- ✓Brand kit included
Looka Cons
- ✗Less unique than custom
- ✗Limited customization
- ✗Stock-like feel
The Verdict
Squarespace (by Squarespace, founded 2003) and Looka (by Looka, founded 2016) both compete in the design space, but they serve slightly different needs. Both tools offer 4 core features, but their strengths differ. Squarespace excels at premium templates, whereas Looka puts more emphasis on brand kit. However, Squarespace has a distinct advantage for Portfolios and Small business sites. On the other hand, Looka is better suited for Logo design and Brand identity. Squarespace is particularly popular among Designers and Photographers, while Looka tends to attract Startups and Small businesses. Both tools operate on a paid model starting at $16-49/mo, making cost a non-factor in your decision. No tool is perfect. Squarespace's main limitation is less flexible than competitors, which might be a dealbreaker for some workflows. Meanwhile, Looka's biggest drawback is less unique than custom. We recommend Squarespace as the stronger overall choice (4.3 vs 4). It pulls ahead with stronger premium templates capabilities. However, if your workflow centers on logo generation, Looka remains a highly capable alternative.
- • You prioritize premium templates
- • You prioritize e-commerce
- • You prioritize logo generation
- • You prioritize brand kit