Make

Make is a visual automation platform — formerly known as Integromat — that lets users build complex multi-step workflows connecting over 1,000 apps and services without writing code. Its drag-and-drop scenario builder represents each automation step as a visual node, making it easy to see data flow between applications at a glance. Recent AI features allow users to describe the automation they want in natural language, and Make generates the corresponding scenario automatically, significantly lowering the barrier for non-technical users. The platform's free tier includes 1,000 operations per month, which is generous enough for individuals and small projects to experiment with. Paid plans scale based on operation volume, with the Core plan starting at $9 per month. Make's strength over competitors like Zapier lies in its visual complexity handling — branching logic, error handling, and data transformation are all manageable within the interface. The trade-off is a steeper learning curve than simpler automation tools; building your first scenario requires understanding concepts like routers, aggregators, and iterators. Make is ideal for operations teams, marketers, and developers who need to orchestrate data between CRM, email, e-commerce, and database systems without building custom integrations.

Make, formerly known as Integromat, is a visual automation platform that enables users to build complex multi-step workflows connecting over 1,000 applications through an intuitive drag-and-drop interface. The visual builder displays workflow logic as interconnected modules, making it easier to understand complex automation sequences than Zapier's linear step-by-step approach. Data transformation capabilities allow users to manipulate, filter, and format data between application steps without requiring custom code, enabling more sophisticated automation than simple data transfer. At $9 per month for the Core plan, Make undercuts Zapier's $19.95 starting price while offering more powerful workflow capabilities. The trade-off for increased power is a steeper learning curve — Make's visual interface, while powerful, requires understanding data structures, routing logic, and error handling concepts that Zapier abstracts away for simplicity. The complex pricing structure with operations-based billing can be confusing for new users trying to estimate monthly costs. Zapier's 5,000+ integrations far exceed Make's 1,000+ app library, meaning some niche applications are only available through Zapier. IFTTT provides simpler automation for basic use cases, while n8n offers free self-hosted flexibility for technical users. For users who need more powerful automation than Zapier's simplicity provides but prefer visual workflow building over code, Make occupies a valuable middle ground. The data transformation features are particularly useful for workflows that require data manipulation between applications. For teams prioritizing ease of use and maximum app compatibility, Zapier's broader ecosystem and simpler interface may justify the higher cost.